The aim of promotional products is to attract customers to your business and ensure they are reminded of your brand on an ongoing basis. Quality promotional products will keep consumers engaged with your brand for months or even years.

Here are five main reasons why your business needs promotional products:

  1. Low-Cost Effective Marketing

There are many promotional products for your business to use that are low cost and will elicit a great response from existing and potential customers.

According to many marketeers, mugs, in particular, are effective advertising as 57% of people were able to recall the advertiser on a mug. These products thus deliver great return on investment (ROI). You will win more customers with a simple giveaway!

  1. Immediate Brand Identification

Brand identification is where customers identify your business and its products or services immediately when they see your logo. For example, people immediately recognise the McDonald’s fast food business on seeing its yellow arch logo.

The gift of a promotional item will help your customer remember and recognise your business. This is one of many key reasons to market your business with promotional products. An article published recently states that 89% of consumers can recall the advertiser of a promotional product they have received in the last two years.

The gift is kept in their homes, offices, cars etc which will constantly remind them of your business. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo, they instantly remember the gift and your business, products and services.

  1. Greater Exposure of Your Business

TV and billboard’s pass consumers eyes in a matter of seconds, however, Promotional Products are used most of the time and are repeatedly in front of the customer’s eyes. For example, consumers will drink tea or coffee out of the mug you gifted them. Promotional products are an effective way to get your business more exposure on a daily basis.

According to a Marketing Analysis 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. What does this tell us?

  1. Works as Your Business Card

Business cards introduce your business and products to the consumers. Promotional products function similarly but with better results. According to acknowledged experts, 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.

Remember your promotional giveaways also have your contact information just as business cards have. The promotional products display your business logo, images and slogan presenting your business message as well as website info.

Promotional products also work as part of your social media campaign. As part of your social media campaign, for example, you should print your QR codes on any promotional items. You can also put your hashtags on t-shirts and other promotional clothing, such as polo shirts, jackets, umbrellas etc.

  1. Customer Loyalty

Your customers should purchase your business products when needed. They are able to use promotional products to drive customer loyalty in instances of discount promotions etc.

Customers associate premium quality gifts with the quality of your business. This will help keep first-time customers coming back to your business. A recent study published reveals customers who received a promotional product scored the supplier business 52% higher than a traditional standard email.

Branded promotional merchandise will often create a buzz around your company and brand.

Promotional products must be well planned and innovative, they will complement your other forms of marketing such as social media and videos. By possessing a clear marketing strategy your business will attract more customers and increase your brand’s awareness.


Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand identification. You can expand the reach of your products or services amongst a larger audience. These items are also excellent for building a solid customer base and driving customer loyalty.

To sum up there is nothing more important than “placing your brand in your customers hand!”

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